Post by ryglo739 on Mar 16, 2024 1:04:17 GMT -5
Readable and clear, start from the structure Place, date. And then title, subtitle, text divided into paragraphs and contacts. The structure of the press release is this and there is no escaping it. Let's imagine a text that is as clear and efficient as possible , capable of making the journalist understand in a single glance what the topic is. A well-structured lineup also has the advantage of making our press release easily usable by the journalist. There will be those who will be able to delve deeper into the topic and those who will instead have to cut back to respect the dictates of the printed paper. By dividing the text into paragraphs that can stand on their own, we make the reporter's job easier. What, who, when, where and why The five "W"s are one of the key rules of journalism that is also useful when we write a press release.
The first part of the text, in fact, must be dedicated to the who, what, when, where DX Leads and why of our news. This does not mean that the tone must necessarily be dry. We can maintain an engaging tone of voice , but be careful not to lose any of this information along the way. In the case of events, we also write immediately if a ticket is required or if entry is free. com Quotes in moderation Another golden rule of the press release is that there is never a lack of a quote commenting on the initiative. Usually, those responsible for the initiative are called into question and, in a few words, they comment on it, adding information and a human dimension to the five "Ws" mentioned above. Definitely useful.
Don't forget the attachments or, ever, the contacts Finally, when you re-read your press release, highlight the keywords , guests and dates in bold. In short, make sure that none of the key information isn't obvious. Speaking of "fundamentals", pay attention to the attachments. Two or three good quality photographs will be enough to not make the email too heavy, but nor to force all publications to use the same photo. Go to the poster, which summarizes all the practical information. It makes no sense, however, to send video clips to a radio, or links to a paper newspaper. To each their own in order to give the journalist as many tools as possible to understand your message and speak.
The first part of the text, in fact, must be dedicated to the who, what, when, where DX Leads and why of our news. This does not mean that the tone must necessarily be dry. We can maintain an engaging tone of voice , but be careful not to lose any of this information along the way. In the case of events, we also write immediately if a ticket is required or if entry is free. com Quotes in moderation Another golden rule of the press release is that there is never a lack of a quote commenting on the initiative. Usually, those responsible for the initiative are called into question and, in a few words, they comment on it, adding information and a human dimension to the five "Ws" mentioned above. Definitely useful.
Don't forget the attachments or, ever, the contacts Finally, when you re-read your press release, highlight the keywords , guests and dates in bold. In short, make sure that none of the key information isn't obvious. Speaking of "fundamentals", pay attention to the attachments. Two or three good quality photographs will be enough to not make the email too heavy, but nor to force all publications to use the same photo. Go to the poster, which summarizes all the practical information. It makes no sense, however, to send video clips to a radio, or links to a paper newspaper. To each their own in order to give the journalist as many tools as possible to understand your message and speak.