Post by account_disabled on Mar 7, 2024 1:17:20 GMT -5
The panorama of marketing automation software is full of proposals. Since companies have realized the benefits of automating marketing & sales activities, the adoption of platforms has been progressively growing. Today, the market for marketing automation systems is growing more than 20% each year and 75% of businesses – according to Social Media Today's State of Marketing Automation statistics – are adopting “ at least one type” of marketing automation. It's all about choosing the right platform with which to support your path which from lead generation leads to concrete and tangible commercial opportunities. In this market, Hubspot is the point of reference, MarTech360 is a new, agile and complete proposal.
So let's compare them: certainly not to understand which is Germany Phone Number the best, but to understand the specificities and positioning of both tools. Hubspot, the reference point for inbound marketing Hubspot, a name that identifies both the company and the platform, effectively invented inbound marketing and is therefore a reference solution when it comes to the automation of marketing & sales funnels . Its proposal, modular and scalable, has grown a lot over the years, addressing two objectives: functional completeness and UX optimization, which translates into a faster ROI. In the professional version , used by companies and agencies, Hubspot enables and automates the inbound marketing funnel. Its weapons are the powerful marketing automation engine, the wealth of functions, the quantity of channels and the simplicity/speed with which to manage email and social media marketing, create and update a company blog, landing pages, smart content, CTAs, generating SEO optimized content and managing the entire automation workflow.
With Hubspot it is possible to understand the behavior of leads and proceed with personalizing the path, to guarantee higher conversion rates. The path then flows into the Sales hub which, thanks to further features, task automation and pipeline management, allows a solid increase in sales productivity. Marketers appreciate Hubspot not only the integration, functional completeness and UX, but also the custom reports and analytics, capable of providing immediate feedback on project performance. MarTech360, a concrete and tailor-made solution for SMEs MarTech360 is the marketing automation platform of the Digital360 Group. The solution was conceived and created to be a complete, all-in-one , modular and scalable tool in which to bring together all the experience deriving from more than 100 projects managed for Italian tech companies.
So let's compare them: certainly not to understand which is Germany Phone Number the best, but to understand the specificities and positioning of both tools. Hubspot, the reference point for inbound marketing Hubspot, a name that identifies both the company and the platform, effectively invented inbound marketing and is therefore a reference solution when it comes to the automation of marketing & sales funnels . Its proposal, modular and scalable, has grown a lot over the years, addressing two objectives: functional completeness and UX optimization, which translates into a faster ROI. In the professional version , used by companies and agencies, Hubspot enables and automates the inbound marketing funnel. Its weapons are the powerful marketing automation engine, the wealth of functions, the quantity of channels and the simplicity/speed with which to manage email and social media marketing, create and update a company blog, landing pages, smart content, CTAs, generating SEO optimized content and managing the entire automation workflow.
With Hubspot it is possible to understand the behavior of leads and proceed with personalizing the path, to guarantee higher conversion rates. The path then flows into the Sales hub which, thanks to further features, task automation and pipeline management, allows a solid increase in sales productivity. Marketers appreciate Hubspot not only the integration, functional completeness and UX, but also the custom reports and analytics, capable of providing immediate feedback on project performance. MarTech360, a concrete and tailor-made solution for SMEs MarTech360 is the marketing automation platform of the Digital360 Group. The solution was conceived and created to be a complete, all-in-one , modular and scalable tool in which to bring together all the experience deriving from more than 100 projects managed for Italian tech companies.