Post by account_disabled on Jan 23, 2024 23:03:54 GMT -5
Marketing performance is result-oriented marketing. This may seem strange, because any work is done for a reason, but for the sake of some purpose. Ringostat will tell you what performance marketing is and how it differs from other types of marketing. We also asked specialists from SODA , Elit Web and Raskrutka agencies to talk about the benefits of Performance. Reading time: 8 minutes What is performance marketing Performance Indicators in Performance Marketing Stages of performance marketing The benefits of performance marketing Disadvantages of performance marketing conclusions What is performance marketing Marketing performance is a service, a special type of cooperation in which an advertising contractor works to achieve specific indicators, most often financial ones.
Let's look Fax Lists at a small example. Let's say a company needs a landing page to collect warm leads. The contractor, under a standard contract that does not imply a performance approach, will complete everything according to the technical specifications and receive payment for the work done. A performance agency will not just create a page, but will test and improve it even after release. The agency will receive a fee based on how many leads or clients the page generates. This is a very simplified example, because usually performance marketing tasks relate to complex promotion. The described service would also include SEO promotion of the landing page, setting up contextual advertising on this page, A/B testing with further modifications - everything, right down to repackaging the product for a different audience, if necessary.
Performance marketing should be distinguished from the performance approach to marketing. The performance approach is used by companies to build the work of their own marketing departments. Its essence is to regularly measure key indicators and work to improve them. For example, we at Ringostat constantly monitor the number of leads and coverage using a special dashboard . performance approach in marketing Performance Indicators in Performance Marketing Performance marketing has a specific goal. It must be measurable - otherwise it is impossible to understand whether it has been achieved or not. “Improve SEO” is an abstract goal, you can work on it endlessly and consider yourself to be at your starting point.
Let's look Fax Lists at a small example. Let's say a company needs a landing page to collect warm leads. The contractor, under a standard contract that does not imply a performance approach, will complete everything according to the technical specifications and receive payment for the work done. A performance agency will not just create a page, but will test and improve it even after release. The agency will receive a fee based on how many leads or clients the page generates. This is a very simplified example, because usually performance marketing tasks relate to complex promotion. The described service would also include SEO promotion of the landing page, setting up contextual advertising on this page, A/B testing with further modifications - everything, right down to repackaging the product for a different audience, if necessary.
Performance marketing should be distinguished from the performance approach to marketing. The performance approach is used by companies to build the work of their own marketing departments. Its essence is to regularly measure key indicators and work to improve them. For example, we at Ringostat constantly monitor the number of leads and coverage using a special dashboard . performance approach in marketing Performance Indicators in Performance Marketing Performance marketing has a specific goal. It must be measurable - otherwise it is impossible to understand whether it has been achieved or not. “Improve SEO” is an abstract goal, you can work on it endlessly and consider yourself to be at your starting point.